The Gist
A study by the University of Toronto reveals that using 'explorer' language in job postings attracts more and diverse creative talent than traditional 'genius' language. This insight is crucial for organizations looking to enhance their creative teams.
How It Worked
The researchers analyzed over 9,000 job postings and conducted a labor market experiment with 2,000 job seekers. They compared job ads featuring 'genius' descriptors like "creative genius" with those using 'explorer' phrases such as "curiosity" and "experimentation." The results showed that applicants responded more positively to postings that emphasized exploration and collaboration rather than innate brilliance.
Results
The experiment found that applicants exposed to 'explorer' language were more likely to apply, resulting in a broader demographic and a higher number of submissions from individuals with strong creative skills. Specifically, the use of 'explorer' language increased female applications and candidates who performed better on creative tests, indicating a more inclusive and capable applicant pool.
Why It Matters for You
If you're in hiring positions, consider revising your job postings to incorporate 'explorer' language. Use terms like 'experimentation,' 'collaboration,' and 'curiosity' to attract a wider range of applicants and foster a more innovative workplace. By shifting the focus from inherent talent to actionable creativity, you can drive real change in your organization’s creative capabilities.
