Sуть
Samsung has launched an agentic commerce experience on its smart TVs in the U.S., integrating Glance's AI platform with its Tizen operating system. This enables interactive shopping through voice commands or remote control on all Samsung TVs from 2020 and onwards.
Как это работало
The integration allows users to create personal shopping lists, explore products, and make purchases directly from their TV. Samsung emphasizes that the TV is not just an entertainment device but the centerpiece of the home. The AI features will personalize the shopping experience and provide timely suggestions based on users' viewing habits.
Результат
With this integration, Samsung aims to enhance interactivity; industry data suggests that around 55% of new smart TVs sold by 2025 will feature generative AI. This shift could lead to a significant increase in user engagement and targeted advertising opportunities for brands, changing the traditional passive TV-watching experience into a more dynamic one.
Почему это важно для тебя
For businesses, leveraging AI integrations like those in Samsung TVs could open new advertising channels and increase consumer engagement. Consider how your brand can adapt to this trend by exploring AI-driven features that enhance customer interaction and personalization in your offerings.
