In a recent interview with The Wall Street Journal, Apple CEO Tim Cook addressed the challenges posed by the ongoing RAM shortage, stating that the company's expenses related to memory are now 'unsustainable.' He acknowledged that while Apple has made efforts to absorb these rising costs and protect consumers from price hikes, the reality is that increases are now unavoidable. Cook did not disclose specific timelines or products that would be impacted by the forthcoming price adjustments. Earlier this year, Apple made notable changes by discontinuing the Mac Studio with 512GB of RAM in March and subsequently raising the entry price of the Mac Mini to $799, eliminating the previous $599 option. As the industry grapples with supply chain issues, consumers may soon feel the effects on their favorite Apple products.